Killer Visual Strategies by Amy Balliett

Author:Amy Balliett
Language: eng
Format: epub
ISBN: 9781119680260
Publisher: Wiley
Published: 2020-06-23T00:00:00+00:00

To show off these results, he created the data visualization in Figure 10.11. What is wrong with this graph?

Figure 10.11

Marli's Coffee Shop

Marli has just finished designing an informational asset to share in an email marketing campaign for her coffee shop. The campaign has been set up to target current customers by showing how they have positively impacted her coffee shop throughout the year. Because current customers are the primary audience, the design incorporates her brand colors for ease of brand recognition. The data she decided to share includes:

Because of customers like you, we've already achieved 75% of our giving goals this year!

Our loyal customers say that 40% of their purchases are for our custom drinks.

82% of our customers visit multiple times per week.

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